Doyle

Type: Retail / Commercial Space
Location: Montreal QC
Year: 2019
Size: 1,795 sqft / 166 m2

To mark the 40th anniversary of the brand's flagship store, Atelier Zébulon Perron was mandated to completely revise the brand's interior design. Aiming to offer a boutique feel and less of a clinical experience, the Atelier focused on creating a comfortable, contemporary and interesting design, which supports the customer throughout his/her journey.

Custom steel displays with recessed lighting were tailored to enhance product display and simplify trying on frames. The boutique’s staff was consulted to rethink the customer approach in order to remove barriers and open up stations, giving access to artisans and enhancing their work.

The concept developed for the main store served as a model for a “toolbox” for all other Doyle stores.

Photos @ David Boyer